Want to grow and engage a community of people who will enthusiastically buy and benefit from your expertise?
The most effective way to do it is by giving them high-value content that matters to them – when you’re not promoting or selling.
But how can you be sure the content you give away will actually drive engagement and provide you with a real return on investment? (After all, no one wants to put out quality content designed to make a meaningful difference in people’s lives, only to hear crickets.)
We’ll develop a content marketing strategy using best practices proven to pique your target audience’s interest, genuinely earn their trust and drive sales.
Community Building
Want to grow and engage a community of people who will enthusiastically buy and benefit from your expertise?
The most effective way to do it is by giving them high-value content that matters to them – when you’re not promoting or selling.
But how can you be sure the content you give away will actually drive engagement and provide you with a real return on investment? (After all, no one wants to put out quality content designed to make a meaningful difference in people’s lives, only to hear crickets.)
We’ll develop a content marketing strategy using best practices proven to pique your target audience’s interest, genuinely earn their trust and drive sales.
We do that by:
Articulating who belongs in your community and what the community stands for. Then, when your ideal target customers land on your page, they will immediately recognize they’re exactly in the right place.
Create high-value, low-risk ways for community members to consume your content. In doing so, we build your credibility, position you as a thought-leader in their minds, and earn their trust.
Triggering the law of reciprocity. We’ll help you provide so much value to the community prior to purchase that by the time we create a purchase opportunity, the community feels committed to saying yes.
When appropriate, we’ll expand the reach of your content (and grow your community) by helping you forge strategic, mutually beneficial partnerships with other subject matter experts who are growing online communities that look and behave like yours.
Our expert writers can write content for you, too.
The best content:
Includes a fresh perspective and solves a legitimate need or pain point – separating you from the pack who recycles overused content or relies too heavily on hype and promotion vs. meaningful subject matter.
Is highly actionable– offering tips to help community members apply your expertise to their lives right away.
Is highly shareable– fostering conversation and connection among community members (and encouraging them to bring more people like them into the fold).
Includes keywords that matter to your human readers(not internet search engines) – because the humans will type those words into search engines when they want to find out more about your topic and organically improve your SEO.
Lends credibility to you– positioning you as a thought-leader and, above all, earning trust.
Shows some personality – letting your audience get to know (and like!) you.
Our clients consistently tell us the online communities we helped them grow quickly became their #1 business asset.
enlightenmarketinggroup.com 