Want people to trust that your expertise will make their lives better?
Our laser-focused POSITIONING process gets to the crux of how your expertise solves a specific problem for a targeted group of people (and why they should believe you).
We take that approach because positioning that really sells isn’t about selling. It is about offering undeniable value and clear, unique benefits to a well-understood group of people whose trust you’ve earned. In short, positioning you isn’t just about you. It’s about conveying what you can do for others. That’s why really understanding the people who will benefit from your expertise is our first step.
We won’t rest until we understand and can powerfully articulate:
Your platform: What do you have to teach, share and sell? What unique perspective do you offer? What problem does it solve? What promise does it make?
Your key target audiences: Who are they? Where are they? To what tribe of like-minded individuals do they belong? What matters most to them?
Your credibility: What makes you uniquely qualified to offer this solution? What are your results to-date? Who else believes in or endorses you?
Your competitive landscape: Who else is in your space? How are you different? What are the clear benefits to customers who choose you?
We do that by:
Talking directly to your most valued customers, listening carefully for key insights that inform strategy.
Capturing their pain points, hopes and desires in their own language.
Articulating the meaningful change(s) that will occur in their lives once they discover your expertise.
Demonstrating why you’ve earned the right to help get them where they want to go.
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